Niigata Yukinko


In Japan, Niigata prefecture is famous as a production area of superior quality rice and Japanese Sake. 

Superb flavour, appetising appearance and reliable quality.

Niigata Rice, nurtured under combination of a rich natural environment and finely-honed technical skills, truly synonymous with Japanese rice.


Which supported by many Japanese as the nation’s top brand.




Why is Niigata Rice considered “Japan’s No.1”? 


Niigata has the highest rice crop yield in all of Japan. Furthermore, Niigata’s Rice has received an “A” in the annual taste ranking for 28 consecutive years. Its success has made it the most recognised rice brand among women living in greater Tokyo. As the reputation grows, it is no surprise that Niigata Yukinko is considered the best rice in Japan.



How to cook Niigata Yukinko rice without a rice cooker

1. Wash the rice gently in circular motions and discard the water. Repeat three times. 

2. Soak the rice for at least 30 minutes.

3. Drain the rice for 10 to 15 minutes.

4. Water used when cooking should be about 1.2 times the amount of rice.

5. Steam for 10 to 15 minutes on medium heat and remove from fire.

6. Keep the lid on and let the rice sit for 10 to 15 minutes.

7. Use a rice paddle to fluff up the rice and serve.